Position Overview
The Social Media Marketing Specialist will be responsible for developing and implementing strategies to increase brand awareness, engagement, and lead generation through social media platforms. This role requires a deep understanding of social media trends, content creation, and analytics to drive measurable results.
Key Responsibilities
- Strategy Development: Develop and implement social media marketing strategies aligned with business goals and objectives.
- Content Creation: Create compelling, creative, and engaging content for platforms like X, LinkedIn, YouTube, Quora, Reddit and others.
- Campaign Management: Manage and execute social media campaigns from conception to completion, ensuring alignment with overall marketing goals.
- Community Engagement: Actively engage with followers, respond to inquiries, and manage online communities to build brand loyalty and awareness.
- Analytics & Reporting: Monitor, analyze, and report on social media metrics (e.g., reach, engagement, conversion rates) to optimize campaigns.
- Social Listening: Stay up-to-date with social media trends, new tools, and platforms to keep our brand ahead of the curve.
- Collaborate: Work closely with the marketing, creative teams to ensure cohesive messaging across all channels.
Requirements
- 1+ years of experience as a Social Media Marketing Specialist or similar role.
- Experience in Edtech preferred.
- Need to have managed accounts on LinkedIn, Facebook, Instagram, YouTube, Reddit, Quora, X.
- Must have had prior experience building organic following.
- Creative thinker with a strategic mindset and a passion for innovation.
- Experience with brand and content marketing.