EICTA, IIT Kanpur

AI Powered Digital Marketing - Advanced Certification Program

An execution-first digital marketing program that builds advanced-level expertise through live training, AI-enabled optimization, and real-budget campaign execution.

  • Execute real campaigns through live, hands-on learning environments
  • Develop job-ready digital marketing capabilities aligned to industry practice
  • Earn an advanced certification backed by the EICTA consortium

Talk to our Counsellor

Online

Mode of Delivery

3 Months

Course Duration

2 May, 2026

Batch Start Date

₹ 35000+GST

Program Fee

What you'll learn

  • Plan, launch, and optimize real digital marketing campaigns using Meta and Google Ads.
  • Apply AI tools to improve ad creatives, targeting, analysis, and workflow efficiency.
  • Track conversions and attribution using GA4 and Google Tag Manager.
  • Scale campaigns using data-driven frameworks and performance metrics.

Skills you'll gain

Performance marketing execution on Meta and Google platformsCampaign strategy, targeting, and budget optimizationConversion tracking and attribution using GA4 and GTMCreative testing and AI-assisted ad productionKeyword research, search intent, and YouTube ad strategyEmail marketing automation and CRM nurture flowsData-driven optimization using CTR, CPA, ROAS, and scaling logicEnd-to-end campaign management with real budgets

Tools

ChatGPT
gemini
Google Analytics

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Certificate

Course Instructor

Siddhesh Joglekar

Siddhesh Joglekar

Marketing Leader at Doctutorials & Skilltyro

Siddhesh Joglekar is a seasoned marketer, startup operator, and educator with 16+ years of experience across EdTech, product management, AI-driven growth, and digital revenue scaling. He has led multiple successful digital marketing initiatives and specialises in simplifying marketing concepts for beginners and early-career professionals.

Course Fee

35000.00 +GST
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Real Budget, Real Execution Focus

Learners plan, execute, optimize, and report on live digital marketing campaigns instead of simulations.

Strong Emphasis on Performance Marketing

Deep focus on Meta Ads, Google Ads, GA4, and attribution rather than generic digital marketing theory.

AI Integrated Marketing Workflows

Learn how AI tools support creative ideation, analysis, automation, and decision making.

Incubator Linked Capstone Experience

Capstone campaigns are aligned with real startup problems from the E&ICT Academy ecosystem.

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