EICTA, IIT Kanpur

AI Powered Digital Marketing - Advanced Certification Program

Learn Performance Marketing, AI-powered Digital Marketing, and Growth Strategies through a practical online program. Gain hands-on knowledge of paid media, analytics, automation, and AI-driven campaigns to drive business growth.

  • Build and optimize live Meta Ads and Google Ads campaigns using real marketing workflows
  • Learn AI-powered marketing automation, audience targeting, and campaign optimization strategies
  • Gain hands-on experience with GA4, analytics, conversion tracking, and performance reporting

Talk to our Counsellor

Batch-2

Mode : Online

3 Months

Course Duration

August 14, 2026

Batch Start Date

₹ 35000+GST

Program Fee

What you'll learn

  • Build and optimize paid advertising campaigns across Meta, Google Search, and YouTube platforms.
  • Use AI tools for digital marketing to improve campaign planning, ad creatives, audience insights, and marketing workflows.
  • Measure campaign performance through GA4, conversion tracking, attribution, and analytics reporting.
  • Develop practical skills in retargeting, landing page optimization, budget scaling, and performance analysis.

Skills you'll gain

Performance marketing execution across Meta, Google, and YouTube advertising platformsCampaign strategy, audience targeting, retargeting, and budget optimizationSEO fundamentals, keyword research, content planning, and social media strategyCampaign analytics, conversion tracking, reporting, and AI-assisted marketing workflowsMarketing automation basics, CRM nurture flows, and campaign implementation skillsConversion rate optimization, landing page analysis, and data-driven campaign scaling

Tools

ChatGPT
gemini
Google Analytics
Earn a Career Certificate
Receive a professional certification after successful completion of the program. Add this credential to your LinkedIn profile, resume, CV, and professional portfolio to showcase your practical skills in performance marketing, analytics, and AI-powered digital marketing.
Certificate

Course Instructor

Siddhesh Joglekar

Siddhesh Joglekar

Marketing Leader at Doctutorials & Skilltyro

Siddhesh Joglekar has 16+ years of experience across digital marketing, EdTech, startup growth, product management, and AI-driven marketing. He has worked on performance marketing, digital growth, analytics, and customer acquisition strategies for startups and digital-first businesses. His sessions focus on practical execution, campaign thinking, and real-world marketing workflows rather than theory-heavy learning.

Course Fee

Rs. 35000.00 +GST
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Insights from the EICTA consortium Faculty & Industry Experts

Benefit from insights provided by industry experts engaged in digital marketing, analytics, and growth jobs.

Learning from Actual Campaign Execution

Learn about campaign execution, landing page testing, ad optimizations, and performance-related assignments.

AI-Focused Digital Marketing Learning

Learn how to use AI in marketing automation, targeting, campaign optimization, and marketing reporting.

Flexible Online Digital Marketing Learning Program

Attend live online weekend sessions designed for students, working professionals, entrepreneurs, freelancers, and aspiring marketers looking to learn digital marketing online.

Utilize Tools and Platforms Specific to Industries

Work with Meta Ads, Google Ads, GA4, CRM platforms, analytics systems, and AI tools for digital marketing used in real business environments.

FAQs

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