Foundations of Digital Marketing: Strategy, Execution & Analytics
A practical, beginner-friendly program to understand how digital marketing works from strategy to execution and analytics
- Understand how digital marketing connects directly to business growth
- Build the ability to plan, execute, and evaluate conversion-driven campaigns
- Learn through a fully online format: Recorded sessions + 2 live interactive sessions
- Certificate of Completion from EICTA Consortium
Beginner Level
Self-Paced (Recorded)
7 Hours (Inc live sessions)
₹5,999+GST
What you'll learn
- Understand how digital marketing channels work together to achieve business outcomes.
- Learn how content, landing pages, and analytics connect within a digital funnel.
- Build basic marketing assets such as short-form content ideas and landing pages.
- Interpret campaign performance using GA4 metrics and UTM tracking.
Skills you'll gain

Course Instructor

Siddhesh Joglekar
Marketing Leader at Doctutorials & Skilltyro
Siddhesh Joglekar has 16+ years of experience across digital marketing, EdTech, startup growth, product management, and AI-driven marketing. He has worked on performance marketing, digital growth, analytics, and customer acquisition strategies for startups and digital-first businesses. His sessions focus on practical execution, campaign thinking, and real-world marketing workflows rather than theory-heavy learning.
EICTA-Scholarship available for first 30 learners
Learn by Doing with Real Asset Creation
The program focuses on building actual marketing assets instead of only theoretical understanding.
Beginner-Friendly with No Technical Background Required
Concepts are explained from the basics, making the course suitable for first-time learners.
Covers the Complete Digital Marketing Funnel
Learners understand how content, landing pages, and analytics work together in real campaigns.
Live Interactive Workshops for Hands-On Clarity
Two live sessions focus on building and analysing rather than passive learning.


