Foundations of Digital Marketing: Strategy, Execution & Analytics

A practical, beginner-friendly program to understand how digital marketing works from strategy to execution and analytics

Understand how digital marketing connects directly to business growth
Build the ability to plan, execute, and evaluate conversion-driven campaigns
Learn through a fully online format: Recorded sessions + 2 live interactive sessions
Certificate of Completion from EICTA Consortium

Enroll Now

Beginner Level

Certification

Self-Paced (Recorded)

Mode of Delivery

7 Hours (Inc live sessions)

Course Duration

₹5,999+GST

Course Fee

What you'll learn

Understand how digital marketing channels work together to achieve business outcomes.
Learn how content, landing pages, and analytics connect within a digital funnel.
Build basic marketing assets such as short-form content ideas and landing pages.
Interpret campaign performance using GA4 metrics and UTM tracking.

Skills you'll gain

Digital Marketing FoundationsConsumer Behavior PsychologyStrategic Content PlanningShort-Form Content SystemsConversion-Centered Page DesignPerformance Marketing FundamentalsMarketing Analytics InterpretationCampaign Attribution TrackingData-Led Decision Making

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Course Instructor

Siddhesh Joglekar

Marketing Leader at Doctutorials & Skilltyro

Siddhesh Joglekar is a seasoned marketer, startup operator, and educator with 16+ years of experience across EdTech, product management, AI-driven growth, and digital revenue scaling. He has led multiple successful digital marketing initiatives and specialises in simplifying marketing concepts for beginners and early-career professionals.

Course Fee

₹ 5999.00 +GST

Enroll Now

EICTA-Scholarship available for first 30 learners

Learn by Doing with Real Asset Creation

The program focuses on building actual marketing assets instead of only theoretical understanding.

Beginner-Friendly with No Technical Background Required

Concepts are explained from the basics, making the course suitable for first-time learners.

Covers the Complete Digital Marketing Funnel

Learners understand how content, landing pages, and analytics work together in real campaigns.

Live Interactive Workshops for Hands-On Clarity

Two live sessions focus on building and analysing rather than passive learning.