EICTA, IIT Kanpur

Professional Certificate course in Business Intelligence and Digital Marketing

Master Data-Driven Marketing Strategies and Analytics Tools for Career Advancement

  • Certification from E&ICT Academy, IIT Kanpur upon course completion.
  • 72 hours of live online instruction with lifetime access to recorded sessions.
  • Comprehensive curriculum covering Business Intelligence, Digital Marketing, and CRM.
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Professional Level

Certification

Online Live

Interactive Instructor-Led Sessions

72 Hours

Course Duration

What you'll learn

  • Master the fundamentals of Business Intelligence to transform raw data into actionable insights.
  • Develop expertise in digital marketing strategies, including SEO, SEM, and social media marketing.
  • Implement Customer Relationship Management (CRM) systems to enhance customer engagement.
  • Utilize data visualization tools like Tableau and Power BI to present analytical findings effectively.
  • Conduct data analysis and interpretation to inform business decisions and identify trends.
  • Apply predictive analytics techniques to forecast market trends and consumer behavior.

Skills you'll gain

Business Analysis and Process ModelingData Analysis and InterpretationDigital Marketing Techniques (SEO, SEM, Content Marketing)Customer Relationship Management (CRM)Data Visualization (Tableau, Power BI)Analytics and ReportingPredictive AnalyticsStakeholder Communication

Tools

Tableau
PowerBI
excel
Google Analytics
Google-Ad-words

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Certificate

Course Instructor

Kousik Krishnan

Kousik Krishnan

Instructor – Quantitative Trading and Algorithmic Strategies

Quantitative Trader working with a high-frequency trading firm. Skilled in C++ and Python. Experienced in building proprietary trading strategies. Strong research professional with an academic degree focused on Mathematics and Computer Science.

Course Fee

130000.00 +GST

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Learn from Industry Experts

Benefit from live online sessions led by seasoned professionals with real-world experience in Business Intelligence and Digital Marketing.

Hands-On, Project-Based Learning

Engage in practical exercises and mini-projects to apply concepts and build real-world applications.

Placement Support

Receive guidance and support in securing opportunities upon successful course completion.

FAQs