EICTA, IIT Kanpur

Digital Marketing

 
How to Do Competitor Analysis in Digital Marketing: Step-by-Step Guide for Beginners (2026)
Digital Marketing

How to Do Competitor Analysis in Digital Marketing: Step-by-Step Guide for Beginners (2026)

Learn how to do competitor analysis in digital marketing from scratch. Step-by-step guide covering SEO, content, social media, paid ads, free tools, and AI search tracking. Updated for 2026 with India context.

Jul 13, 20267 min read
Types of Digital Marketing: 8 Core Channels Explained with Real Examples (2026)
Digital Marketing

Types of Digital Marketing: 8 Core Channels Explained with Real Examples (2026)

Learn all 8 types of digital marketing with real India examples, complete revenue measurement frameworks for each channel, and a clear guide on which type to start with. Updated for 2026.

Jul 10, 20266 min read
How to Start Freelance Digital Marketing in 2026: Complete Career Guide for Beginners
Digital Marketing

How to Start Freelance Digital Marketing in 2026: Complete Career Guide for Beginners

Learn how to start freelance digital marketing in 2026. Explore essential skills, career opportunities, client acquisition strategies, earning potential, and certification pathways to build a successful freelance marketing career.

Jun 2, 20268 min read
Prompt Engineering for Digital Marketers: A Practical Guide
Digital Marketing

Prompt Engineering for Digital Marketers: A Practical Guide

Learn prompt engineering for digital marketing with the five-element framework, real examples for SEO, ads, email, social media, and analytics, plus advanced techniques and common mistakes.

Jun 1, 20267 min read
Digital Marketing Jobs in 2026: Roles, Salaries and How to Get Hired
Digital Marketing

Digital Marketing Jobs in 2026: Roles, Salaries and How to Get Hired

Explore digital marketing jobs in India in 2026. Compare salaries by role and experience, discover the highest-paying specialisations, and follow a practical step-by-step guide to getting hired.

May 31, 20267 min read
How to Learn Digital Marketing with AI in 2026: Tools, Roadmap and Skills
Digital Marketing

How to Learn Digital Marketing with AI in 2026: Tools, Roadmap and Skills

Learn digital marketing with AI in 2026 using a structured four-phase roadmap. Covers prompt engineering, best AI tools, hands-on projects, specialisations, and how long it takes.

May 28, 20268 min read

Showing 6 articles

Subscribe for expert insights and updates on the latest in emerging tech, directly from the thought leaders at EICTA consortium.