EICTA, IIT Kanpur

Digital Marketing

 
Email Marketing Strategy: How to Build, Grow and Monetise Your List in 2026
Digital Marketing

Email Marketing Strategy: How to Build, Grow and Monetise Your List in 2026

Complete 2026 guide to email marketing strategy. Covers building your list with high-converting lead magnets, growing it with automation sequences, and monetising through four proven methods. Includes India-specific context and verified ROI data.

Aug 17, 20265 min read
Digital Marketing vs Growth Marketing: What Is the Difference? (2026)
Digital Marketing

Digital Marketing vs Growth Marketing: What Is the Difference? (2026)

Clear explanation of the difference between digital marketing and growth marketing in 2026. Covers the AARRR framework, which to learn first, which approach fits your business stage, salary comparison in India, and why they are not competing methods

Jul 31, 20266 min read
Digital Marketing KPIs: The Complete List Every Marketer Should Track (2026)
Digital Marketing

Digital Marketing KPIs: The Complete List Every Marketer Should Track (2026)

The complete digital marketing KPI list for 2026, with formulas for every metric across SEO, paid, email, social, and content, plus the attribution decay problem and how to choose the right KPIs for your goal

Jul 27, 20266 min read
Digital Marketing Strategy: How to Build One That Actually Works (2026)
Digital Marketing

Digital Marketing Strategy: How to Build One That Actually Works (2026)

Learn how to build a digital marketing strategy that actually works in 2026. Step-by-step guide covering goal setting, audience research, channel selection, content mapping, KPIs, and India-specific considerations.

Jul 25, 20267 min read
How to Do Competitor Analysis in Digital Marketing: Step-by-Step Guide for Beginners (2026)
Digital Marketing

How to Do Competitor Analysis in Digital Marketing: Step-by-Step Guide for Beginners (2026)

Learn how to do competitor analysis in digital marketing from scratch. Step-by-step guide covering SEO, content, social media, paid ads, free tools, and AI search tracking. Updated for 2026 with India context.

Jul 13, 20267 min read
Types of Digital Marketing: 8 Core Channels Explained with Real Examples (2026)
Digital Marketing

Types of Digital Marketing: 8 Core Channels Explained with Real Examples (2026)

Learn all 8 types of digital marketing with real India examples, complete revenue measurement frameworks for each channel, and a clear guide on which type to start with. Updated for 2026.

Jul 10, 20266 min read

Showing 6 articles

Subscribe for expert insights and updates on the latest in emerging tech, directly from the thought leaders at EICTA consortium.